Digital marketing is any type of online marketing that is done through various online mediums such as videos, social media platforms, websites, search engines, and apps.
Digital marketing has a very broad scope. According to digital marketing statistics, the internet is used by over 60% of the world's population. Due to the pandemic, it increased by 20% in the last two years, with many businesses shifting online.
As a result of its wide reach, exposure, and measurability of results, it is safe to say that it is the fastest-growing form of marketing and will soon become the main focus of all advertisements.
It's essential to include digital marketing in your business growth strategy In 2022, and if done correctly, you'll be smiling all the way to the bank
Here are 4 reasons why you should use digital marketing to grow your business in 2022!
1. Measurability
You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through to the right people.
2. Affordability
Adverts on social media platforms & websites generally cost less than adverts placed in more traditional outlets like daily newspapers, magazines, or Billboards.
3. Speed
Get your message out there quicker, a simple click of a mouse button is all it takes compared to the much longer process of getting printed materials produced and distributed.
4. Engagement
You can seek opinions and carry out market research to better inform your decision-making.