We're in a time of turmoil and incredible uncertainty. The world has never seen something like this before - at least not in our lifetime. Skies without planes, rooms without people and restaurants without the humming chatter of people socialising. What once was normal is no longer. So the question is, how do we respond to it? How do we undersand the mindset of the post Covid-19 traveler and who can we do to encourage them to travel? If you're in Africa, or Zambia in particul