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Small On Purpose

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theadboxzambia.com

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Small on Purpose
Big on Impact

We focus on fewer clients so we can go deeper — building brands with purpose, creativity, and measurable impact. We're not here to be the biggest agency, just the most invested in your growth.

What we do   VIEW PORTFOLIO
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Purpose.
Partnership. Growth.

Founded in 2016, The AdBox is a purpose-driven marketing agency based in Zambia. Our story began when our director returned from Australia with a vision to bridge global creativity and local insight — bringing world-class marketing thinking to Zambia. We've kept our client base intentionally small because meaningful partnerships and measurable growth take time, attention, and heart. From start-ups finding their voice to established names in banking and hospitality, we work side-by-side with our clients — developing brands from the ground up, shaping strategy, implementing campaigns, and tracking real impact together. At The AdBox, we don't want to be the biggest — we want to be the most invested.

Collaboration is at the heart of what we do. Our team thrives on the synergy that arises when unique perspectives converge, fostering an environment of boundless creativity. By harnessing our collective expertise, we produce extraordinary results that consistently surpass expectations.

Founder
Passionately Creating Design Wonders: Unleashing Boundless Creativity
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Meet
Our Founder & Director

Lauren (Watson) Summers is the Founder and Director of The AdBox Zambia. A third-generation Zambian who grew up in the Lower Zambezi, Lauren combines deep local insight with global marketing expertise, including specialist research in cross-cultural communication for international brands operating in Zambia. Her work spans multiple sectors, guided by a belief that great marketing is about understanding people, context, and adapting proven strategy to new environments.

 

We deliver
passion and purpose

Lauren Summers
Team member

* The founder of our agency

Team member
Team member
We can sell ourselves but we always like
to share what our clients are saying

Client Love:
Hear What They Have To Say!

- Andrew Flatt

Marketing Director | Desert & Delta Safaris Botswana

We have worked with Lauren and her team for 2 and a half years and have thoroughly enjoyed the relationship. Lauren's commitment to her clients is unwavering and her passion for bringing strategy & creativity together, to help tell engaging and inspiring stories is evident in all of our interactions with her. Her work speaks for itself. With a keen eye for digital trends and an ability to manage multiple platforms, her contribution is felt. I can highly recommend AdBox for those seeking digital marketing assistance in the tourism & media industries.

Nicholas Best

Former Commercial Director | The Latitude Hotels | Zambia, Malawi & Uganda

Finding people and organisations to creatively collaborate with when your business has a reputation for staying ahead of the curve isn't easy. Lauren and her Team at AdBox have embraced the Latitude brand philosophy and really gone out of their way to ensure that even our craziest ideas are presented well to our wider audiences. Their "Let's do it!" attitude is refreshing, and was evident throughout the build-up and activation of a 24hour social impact event recently, that required some very out-of-the-box research and thinking! As one of AdBox's newer clients, we are certainly looking forward to a long and exciting relationship, and to taking our communications offering to even higher levels!

Johan Klang

General Manager | Radisson Blu

Lauren, through her company AdBox, provided marketing and brand consultancy for Radisson Blu Hotel, Lusaka for three years. Her key achievements included developing local marketing strategies, launching community events like Battle of the Bands, rebranding the hotel restaurant, and planning events that increased customer traffic and revenue. She also represented the hotel at regional meetings. The partnership ended in April 2020 due to COVID-19 budget constraints, with Radisson Blu highly recommending Lauren and her team for their valuable support.

Vincent Kouwenhoven

Founder | Green Safaris Zambia & Malawi

Lauren and her team have been part of Green Safaris since our inception in 2016, initially supporting us with social media management and design. Over time, her role has evolved significantly. Her team played a key role in the strategic rebranding of our entire Case Studies. Today, Lauren leads our marketing department, where she is responsible for developing strategic marketing plans, managing budgets, overseeing digital marketing, website and collateral development, content creation across all platforms, and our presence on OTA channels. She also works closely with our sales and reservations teams to drive both local and international bookings. In addition, Lauren continues to implement improved solutions for our workflow and the measurement of ROI, helping us make more informed, results-driven decisions. It's clear that AdBox has a deep understanding of the tourism industry, and I can confidently recommend Lauren and her team.

Johan Richter

Galaunia Farms

Working with AdBox has improved our online presence which has significantly increased our sales, whilst enhancing the perception and reputation of Galaunia Farms. Johan Richter Property Director Galaunia Farms.

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